Looe Holiday Lets – Website Updates, Copywriting, SEO and Email Marketing

Looe Holiday Lets, Self-Catering Cottages in Looe, Cornwall
Looe Holiday Lets, do what it says on the tin, namely self-catering holidays in Looe, Cornwall. They needed someone to manage their website, email marketing and general marketing strategy.

Website Updating
The WordPress website was built last year and needed some updates as there was some out of date information and also new properties needing to be added.

Anthera worked with their online booking system to integrate the new properties availability into the website pages and make sure all the information was up to date and working properly.

Copywriting and Search Engine Optimisation
We have written a lot of the copy for the website, including creating specific pages for keywords such as “pet friendly holidays” or “holidays for couples in Cornwall”.

We are now working to optimise these phrases even more and generate better results and more traffic.

Email Marketing
We have created a new account for Looe Holiday Lets with an email marketing system and created templates for us to email out to their database, just like the image pictured.

General Marketing Strategy
In order to get more bookings and also get the bookings in earlier, we are working with Looe Holiday Lets and coming up with new ideas which are already creating results. 2019 is already looking better than 2018!

I am letting Simon make the changes he recommends as he has already proved his knowledge in digital marketing and the holiday rental business to be just what we need. My properties are already showing much higher bookings for 2019, which is fantastic!

Caroline Davies-Hunt, Looe Holiday Lets