TikTok and Strictly Comes Dancing
We were watching Strictly Comes Dancing last night on the BBC and for the first time when mentioning their social media channels, the mentioned TikTok. Which lead to the question from my other half “What is TikTok?”
TikTok is a relatively new app which has been created by the Chinese company ByteDance and is growing rapidly.
In essence it is like a short version of YouTube but it is much, much more than that.
TikTok started when ByteDance bought the app Musical.ly which was a short lip syncing app but it quickly evolved.
Users can shoot, edit and embellish (with every kind of addition you can think of) 15 second videos and then await the likes, comments, etc you get on other social media platforms.
One of the main purposes behind it is to make “social media fun” again.
ByteDance will tell you about the artificial intelligence when they describe the “…machine learning intelligence..”.
Also TikTok is one of the many apps brought us by the smart phone dependent society in China and therefore does not cater for or worry about the more old fashioned desktop and laptop users in the West.
At the moment it is mainly under 35s and currently has just over 1 billion users.
Just like other apps like WhatsApp and Facebook before it, younger users will move on as older users become acquainted with it and start using it.
Probably not yet, unless you are in the entertainment industry or something that people will follow in that way.
However if your target audience is under 35…then start thinking about it quickly.